Lida Fiits

Ms. Lida M. Fitts is the Regional Director for Sub-Saharan Africa for the U.S Trade and Development Agency, where she is responsible for developing the agency’s strategies and assistance activities throughout the region. In addition to her regional responsibilities, she is also the Telecommunications Sector Worldwide Team Leader for the Agency.

Ms. Fitts has two decades of experience in international trade, a decade of which has been focused on expanding African trade and trading capacity. Ms. Fitts began her career at USTDA in 2008, and has served as the Country Manager for Sub-Saharan Africa and for East Asia. Prior to joining the federal government, she led export promotion programs in Africa and the Middle East for the International Executive Service Corps (IESC), where she developed export strategies for Moroccan companies that resulted in over $74 million in increased exports. Previously, as Program Manager at The Crafts Center, she advised exporters in 81 countries on how to access new markets. Ms. Fitts also worked as a Business Development Volunteer for the U.S. Peace Corps in Cotonou, Benin, where she consulted with small and medium businesses on developing new markets. Prior to her international development work, Ms. Fitts was an Account Executive at LobsenzStevens, a New York public relations firm, where she created market entry strategies for International and domestic technology firms.

Ms. Fitts holds a B.A. degree from Davidson College. She has travelled and worked in over 60 countries and speaks French.